REI, short for Recreational Equipment, Inc., is a unique player in the outdoor gear world. It's a consumer cooperative, meaning it's owned by its members who share in the profits. Founded in 1938 by a group of outdoor enthusiasts, REI prioritizes quality outdoor gear and apparel for all activities, from camping and hiking to cycling and climbing.Beyond selling top brands, REI offers its own line of high-value co-op gear, striking a balance between affordability and performance. They're also passionate about education and getting people outside. REI offers classes, guided adventures, and expert advice in their stores, fostering a community of outdoor lovers. So, whether you're a seasoned adventurer or a curious newbie, REI is a one-stop shop for gear, knowledge, and a shared love for the outdoors.